Factor ELARA / ALUTO / SARANA
Find your
kind of gravel.
Three Factor gravel bikes. Three different priorities. Let’s find the one that belongs on your next ride.
Before the build sheet
Tell us about
your ride.
Maybe you’re lining up for a fast race. Maybe your favorite route mixes pavement, gravel and whatever that last turn gets you into. Or maybe you’re planning a ride where the distance—and everything you need to carry—becomes part of the challenge.
At Mad Duck, we’d start there. Where do you ride? How long are you out? What works on your current bike, and what would you change?
The ELARA, ALUTO and SARANA give us three different starting points. Here’s how we’d talk through them across the counter.
ELARA / Race speed
Built at Mad Duck.
Ready for the start line.
For the rider whose next big goal has a race number attached.
Handing it over.ELARA customers at Mad Duck Cyclery
Factor positions the ELARA around high-speed gravel racing, with aerodynamic efficiency and race-focused handling among its priorities.
Put it on your shortlist if preparing for an event, finding speed and choosing equipment around that goal are what get you excited. Then let’s talk about the position you can ride comfortably, the surfaces you’ll encounter and the demands of your target events.
Start here if: race speed leads your buying conversation.
Explore the ELARA →ALUTO / Race balance
For the route
that keeps changing.
A little pavement. A little gravel. A calendar that refuses to stick to one script.
One conversation worth having
What does “a bit of everything” mean to you?
Bring us your usual routes. Your idea of mixed terrain is the detail that makes this comparison useful.
Factor positions the ALUTO around balance, combining racing intent with agility and adaptability across changing terrain.
It’s worth discussing when your calendar holds a mixture of rides and events. You may care about speed without wanting every equipment decision to revolve around one particular race.
“Balanced” still needs some definition. Tell us about your surfaces, distances and riding position so we can make the comparison about your rides.
Start here if: you want to compare a race-oriented gravel bike built around varied terrain and demands.
Explore the ALUTO →SARANA / Race endurance
The SARANA.
Ready for ANYTHING.
For the long way. The self-supported plan. The ride you’ve been thinking about for months.
Tell us where you want to take it. We’ll work through the setup for that ride.
Factor positions the SARANA around ultra-distance and self-supported gravel racing, emphasizing sustained efficiency, stability and control as fatigue builds.
If your plans involve very long events or carrying what you need between stops, it deserves a place in the conversation.
We’d talk through what you’ll carry, the gearing your routes call for and the position you’ll need to sustain. Frame choice is one part of getting that complete setup right.
Start here if: ultra-distance or self-supported racing is central to your plans.
Explore the SARANA →Your shortlist
Three bikes.
Start with your priorities.
| Model | Factor’s focus | What we’d ask first |
|---|---|---|
| ELARA | High-speed gravel racing | Which events are you targeting, and what position works for you? |
| ALUTO | Balance across varied racing terrain | What does your usual mix of roads, gravel and events look like? |
| SARANA | Ultra-distance and self-supported racing | How long will you be out, and what will you need to carry? |
Bring your routes
The rides you do.
The one you dream about.
Your usual surfaces, distances and big goal tell us more than a model name alone.
Bring your fit
A frame size
is the starting point.
Existing fit information is useful. Bring the details of the bike, shoes and setup it came from, too.
Think complete bike
The frame starts
the build.
We’ll work through fit, gearing, wheels and tires, and check current specifications, compatibility and availability before settling on a build.
Mad Duck Cyclery / Grapevine
Let’s find
your Factor.
Tell us what you ride now, where you want to go and what would make the next bike better for you.
Come see us at 721 E. Northwest Hwy, Grapevine. Call 817-442-0339 or text 817-714-9620 to start the conversation.
Talk bikes with Mad Duck →